Two guys who were once colleagues at a thriving global marketing agency got sick of the daily grind and decided to follow their passion of the water, fishing and pretty much all things outdoors. Despising sunburns in the S. Florida heat and always overlooking the time to reapply sunblock, they knew what they needed to do… The goal was to be impactful while staying true to their interests and outdoor lifestyle, so Adam and Ricardo decided to start producing extremely high UV rated apparel in hopes of keeping people protected while out enjoying themselves in the sun. Having recently lost a loving father to a lifelong battle with skin cancer, they made it their goal to make products to help as many people as possible in avoiding the adverse effects of UV sun damage.  
With deep roots in the garment industry and watching the drastic downturn of US made manufacturers, they decided there was no better time to follow their passion and to produce a top-quality apparel line right in their own back yard of Miami, Florida. That was the birth of Bones Outfitters… 


“We love the outdoors, fishing and most importantly feeling confident and comfortable in whatever we wear. We guarantee that all of our gear is made with exceptional quality materials, modern era designs and “old school” attention to detail craftsmanship. We strive to go the extra mile for our customers because you deserve it and frankly there is more to a quality business than just the bottom line! We hope you love the Bones Outfitters brand and outdoor lifestyle as much as we do!” 

Adam and Ricardo 
Bones Outfitters - Founders